If I had to pick my all time favorite commercial this would be the one. In the early 90′s, I visited the Museum of Radio and Television, I made a point to look up and watch this commercial from their archives. It was produced in 1979 and directed by Ridley Scott. The music was composed by Vangelis. This match up would collaborate again to produce one of my top 10 favorite movies Blade Runner. However, this is not the only spot Ridley directed for Chanel in 79. He also directed this one:

It is also just as great. In some ways smarter. Both have always been a reference for my sense of aesthetic. But great commercials can not exist with out great clients. Chanel like Nike is one of those brands that allowed creative freedom to raise the commercial aesthetic to an art form. For me these two Chanel spots are more poetry then commercial!